Blogging has been around for a long time. In fact, the term “blog” was coined in 1997. Blogs started out as glorified online diaries, but it didn’t take long for internet marketers to understand the benefits of using blogs, and the rest if history!
The Advent of Social Networking
The advent of social networking sites gave us, internet marketers, a wider scope in terms of promoting our online businesses. These days, we have a number of networks on which we can convene and reach out to more people. Though there are criticisms that these types of websites were just a fad and wouldn’t be around for long, time has proven that social networks are here to stay and are actually here for us to take full advantage of.
Throughout the early 2000s, blogging platforms like WordPress and Blogger were seen as just more social networks. But it soon become apparent that blogs could be converted into fully fledged content management systems, and blogs started replacing websites in earnest.
What became apparent relatively quickly was the search engines loved blogs! After all, search engines are constantly on the look out for new and original content to index, and that was the focus of blogs. Blogging – for business and marketing – fast became a necessity.
Blogging for Business
There are significant benefits to blogging for one’s online business. It’s no longer a bandwagon thing – it works wonders for most internet marketers. Blogging is one of the best ways to provide fresh contents on your web sites on a daily basis.
Once you update your blogs daily, you have to expect that search engines will soon recognize the presence of your web site. It is a fact that search engine spiders love fresh contents and blogging is the perfect way of providing new contents on your site regularly. You also need to remember that you ought to have unique contents which search engines will index.
One catch phrase from back in the day is “content is king”, and that’s still mostly true. Internet users prefer to consume video content, but the search engines can’t index videos, so they still prefer text.
The Do’s and Don’ts of Blogging
Written content is very important and it is the best key for you to land in the top pages of search engine giants like Google and Yahoo. Blogging can be very beneficial to your business if you only know the correct ways of doing things. Thus, before you even get into it, you have to be properly guided of the do’s and don’ts.
If you’re going to use one of the hosted blogging platforms, you can’t simply barge in in these sites without knowing what the best ways to establish a good network of possible customers are. Don’t just sign up in social networks for the sole purpose of promoting your business. You also need to contribute to the community by sharing your insights and helping others when needed.
You can actively participate by giving out sensible comments to other people’s blogs. Actually, this is one of the benefits of blogging because blogs are open for other people’s comments. Thus, people can respond to what you have written and you can also respond to other people’s blogs. Interaction among members is highly encouraged in social networks.
This is actually the difference between writing articles for a regular web site and writing a blog. In regular web sites, your readers can’t easily leave comments to the articles that you have written. In blog sites, your readers can freely leave comments and allow you to interact with them at the same time.
There are countless benefits of blogging to one’s internet business that’s why I would highly encourage other internet marketers who are still hesitant to “blog”. For as long as you enjoy the benefits of blogging, there is nothing wrong with joining the crowd. You can create profitable blog if you are dedicated enough.
It has to be updated as often as possible and it needs to have really good contents, too. Without a doubt, blogging is now an integral part of the whole networking process on the internet.