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It Starts With What Your Write Up Here
And how it matches with your
niche market.
Be able to find the perfect
match between you, your
product, and your market.
Find out how here.
Do market research right -
one time with no take-backs.
************************************************************
I'm sure you experience this
everyday.
You open your email and see
a ton of email messages
awaiting your attention.
You skim through them,
deleting some and opening
some.
The thing is some of those
you deleted may have been
legitimate emails and some
of those that you kept were
from email marketers.
Ask yourself: "what made
you not to delete some
emails and delete others?"
Using that as your guide
become an internet marketer
and then ask yourself: "what
were the subject lines of the
emails that survived the delete
button?"
Whoa!
You might say...subject line?
Why subject line?
Isn't the content important
because that's how you
make a sale?
Yes, content is important
for you to make a sale but
what's the point of having
good content if the email
doesn't even get opened
but rather get's deleted
beforehand?
See...if your subject line is
not good enough your
email get's deleted.
Email gets deleted equals
100% NO sale.
Email get's opened, even if
it's less than 1% there is
still a chance for a sale.
That being said what makes
for a good subject line?
But before that let me give
you an example of what it
should NOT be.
"MAKE $50,000 ONLINE
GUARANTEED" simply
shouts spam.
I doubt if you open the email
with this type of a subject line.
I sure don't.
Back to what makes a good
subject line.
For me the best email
subject lines are the ones
that are short, descriptive,
and provide the reader with
a reason to open and read
the email message.
Certain words should be
omitted even if you want to
put them in only because
they are what you may call
spam triggers.
That is, with these words in
the subject line, the email
providers will consider the
email as spam.
The more well known ones
are "FREE," "GUARANTEE,"
and "EARN $," among others.
And when it comes to the
actual subject don't be too
broad and generic.
Rather, focus on the subject
line as it pertains to your
market.
Which means of course, that
you need to know and
understand your market
in order to do so.
And don't mislead the reader,
either intentionally or
unintentionally.
Your subject line must be
reflected in your email's body -
it must lead your reader to
the next stage of what you
are trying to convey.
It also should emphasize
you're product's benefits
from your customers'
point of view.
*Will your readers get
something out of reading
your email?
*Will they save time and
money if they buy your
product?
*Will their lives improve if
they buy your product.
These are the questions
you need to ask from your
customer's point of view.
And keep your subject line
short. Minimize the number
of words without losing the
important information.
And don't jump into a sales
pitch right away.
Would you buy from someone
whose first words to you when
you meet is "BUY THIS"?
You won't right.
You would prefer to get to
know the seller first before
you trust them enough to
buy from them.
The same is true with email.
Jumping right out with buy
me will simply turn a lot of
people off.
Let you're subject line tell
your readers what they can
expect inside.
That should be enough to
open the door to their
curiosity so they will open
the email to read on.
And if you want to get the
straight answers without
fanfare so you can find the
perfect match between you,
your product and your market
then check out what I have
in store for you.
Take a look in here.
Once you know your market
you can then write the subject
line that will reverberate in
that market.
To your online success,
Menno Spijkstra
P.S. Visit my blog at: http://www.affiliatedistrict.com
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