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Email Marketing Best Practices Exposed For You
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Since the advent of email,
more and more people
spend more of their time
sending and reading their
emails.
It's no surprise that email has
become one of the most
powerful communication
mediums when it comes
to talking to visitors and/or
customers.
Many companies, especially
online businesses have turned
to email as a cost-effective
means of communication.
This doesn't mean that
everything is going well.
Unfortunately, many display
a deep ignorance about how
email works, what consumers
want, and what can make
it successful.
The key to email marketing
success is to develop a
comprehensive email
marketing strategy.
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Your brand is important to
your online success.
Nowadays, people often
create perceptions of
groups or organizations
relatively quickly.
Your email marketing
campaigns has to reflect
your brand personality.
Are your messages accurately
reflecting your brand?
Is it relevant to the recipient?
Do you control the branding
of your landing pages and
the destinations to which
you are sending responders?
To begin any email marketing
campaign you need to have
a list to send it to.
You need to build a quality
and permission-based
email list.
This will ensure that the
people you are sending
the email messages to
are people who would
like to receive your email
messages and will be
open to what you have
to say.
You don't want to be accused
of spamming so you want to
make sure that you always
use double opt-in confirmation
process wherein after they
leave their email you have
them confirm via an email
that they really did sign
up to be part of your
subscription list.
Develop the format and
content of your email
messages.
This would depend on what
you want to accomplish with
the specific email campaign -
get more sales or product
branding.
The subject line is probably
one of the most important
and powerful element in the
email campaign.
Why?
Because your subject line
will determine whether or
not your message will be
opened and read or if it
will be trashed.
It doesn't really matter if you
have great email content -
if it doesn't get opened it
doesn't get read.
Create a subject line that
combines an action phrase
with a response inducing
incentive that stirs your
reader's emotions and
curiosity.
And once your customers
open the message do not
disappoint them.
Deliver what your subject
line has promised by giving
your readers interesting
and up-to-date and relevant
information.
Make sure you are aware
and follow the legal aspects
of email marketing.
In the United States this
would be the "Controlling
the Assault of Non-Solicited
Pornography and Marketing"
or CAN-SPAM Act of 2003
which covers email whose
primary purpose is advertising
or promoting a commercial
product or service.
In a nutshell it requires you
to give your email recipients
the option to opt-out or
unsubscribe from your
mailing list.
It bans false or misleading
email header information
(the From - To) as well as
deceptive subject lines.
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It's important that you treat
your email list subscribers
with respect and dignity.
Treat them the way you would
like to be treated if the shoe
were in the other foot - the
golden rule.
Whatever you do, do not
alienate your subscribers
as it is one sure way to
destroy your credibility
with them.
Without credibility you are
nothing in Internet Marketing.
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You too can be your very own
website builder and designer.
To your online success,
Menno Spijkstra
P.S. More information can be found in my blog at: http://www.affiliatedistrict.com
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